Heart, Head, Hand
1. Put your idea into the T-Bar Format and stick it up on a wall so everyone can see it.
2. Facilitate a discussion by asking the following questions:
Heart (emotional resonance)
Who will love this idea?
Will users be delighted by it?
Are you excited about it?
Why would someone care?
Is it going to make sense to everyone?
Does it offer anything useful or pleasurable to users?
Does it support business objectives?
Is it distinctive from the competition?
Is it deliverable within a set budget and time frame?
Does it rely on something else that has uncertainties?
Will it get past any regulations or compliance?
3. Consider if you should develop your idea further, or drop it completely and do something else.