How might we...
1. When you have a list of problems, challenges or insights, rephrase them into a question:
Problem: customers aren’t contacting us when they have an issue with our product.
Question: how might we get customers to contact us when they have an issue with our product?
2. Your How might we... should be narrow enough to frame an idea, but broad enough to encourage exploration of wild ideas.
3. Evaluate your questions by asking yourself if it allows for a variety of solutions. If it doesn’t, broaden it.
Tip: How might we... is most effectively used when listening to research playback or an expert interview. The group should turn the problems and insights they hear into How might we... questions during the playback.