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Workshop Tactics

Hypothesis Statement

Hypothesis Statement

1. As a group, put your riskiest and most unknown assumptions into this hypothesis template:

Because we saw [quantitative/qualitative insight]

We believe [this assumption statement is true].

We will know we’re [right/wrong] when we see the following feedback from the market:

[qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].



If you discover that your hypothesis is too big to test with a single statement. It can be helpful to use this format to break the hypothesis down into smaller parts:

We believe that [doing this/building this feature/creating this experience] for [these people/personas] will achieve [this outcome].

We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].

2. Blind Dot Vote on the hypotheses you’d like to commit to. Create a Prototype Persona to give you direction on who to test with.

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Is your team missing this decision-making system?

When you pull out Workshop Tactics from your bag - you'll have the power to guide your team to make the right move. 

The Workshop Strategy system helps you choose the right tactic, so you can literally hand your team the answer on a card.

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