1. As a group, put your riskiest and most unknown assumptions into this hypothesis template:
Because we saw [quantitative/qualitative insight]
We believe [this assumption statement is true].
We will know we’re [right/wrong] when we see the following feedback from the market:
[qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].
If you discover that your hypothesis is too big to test with a single statement. It can be helpful to use this format to break the hypothesis down into smaller parts:
We believe that [doing this/building this feature/creating this experience] for [these people/personas] will achieve [this outcome].
We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].