1. Draw the Idea Beetle on a large surface:
2. In the head, write the name of the idea. In the body, describe the idea.
3. For each leg, write the answer to these questions:
a) Who is it for?
b) Why would people use it again and again?
c) What is special about this idea?
d) What happens if we reverse it?
e) What makes this different to something similar?
f) How could we grow this idea?
4. Use Round Robin to develop the idea further if you discover it needs more thinking.