1. Identify and write down your problem on a large surface so it’s clear for everyone to see.
Tip: it can be helpful to frame your problem with a How might we... question
2. Reverse the problem statement, for example:
Problem: how might we increase customer satisfaction?
Anti-problem: how might we increase customer dissatisfaction?
3. On sticky notes, collect ideas for the anti-problem. Share each idea as you stick them on the wall.
Tip: if you want to work even faster, use Crazy Eights.
4. Randomly divide the anti-ideas back to the group.
5. Ask the group to reverse the ideas, which will now be real solutions for the actual problem.
Anti-solution: “not returning customer calls immediately upon a call request.”
Real solution: “returning customer calls immediately upon a call request.”
6. Do it again, or evaluate the ideas with Rose, Thorn, Bud.