EU Cookies Consent by PrivacyPolicies Reverse Brainstorm | Ideas | Workshop Tactics

Workshop Tactics

Reverse Brainstorm

Reverse Brainstorm

1. Identify and write down your problem on a large surface so it’s clear for everyone to see.

Tip: it can be helpful to frame your problem with a How might we... question

2. Reverse the problem statement, for example:

Problem: how might we increase customer satisfaction?

Anti-problem: how might we increase customer dissatisfaction?

3. On sticky notes, collect ideas for the anti-problem. Share each idea as you stick them on the wall.

Tip: if you want to work even faster, use Crazy Eights.

4. Randomly divide the anti-ideas back to the group.

5. Ask the group to reverse the ideas, which will now be real solutions for the actual problem.

Anti-solution: not returning customer calls immediately upon a call request.

Real solution: returning customer calls immediately upon a call request.”

6. Do it again, or evaluate the ideas with Rose, Thorn, Bud.

← Back to Tactics

Are you running the right tactic?

The Workshop Tactics deck comes with the Workshop Strategy system that gives you the confidence to run the right tactic at the right time.


Help us improve this page

Have you noticed a mistake, or have a suggestion? Email charles@workshoptactics.com. Thanks!